今天,随着全球化时代的到来和大众媒介技术的迅猛发展,传播中国礼俗文化的重要意义已跃升至国家形象塑造和维护的历史高度。作为文化软实力的重要组成部分,中国礼俗文化能否以更加积极的、雅俗共赏的大众传播方式赢得世界范围的普遍接受和认同,直接关系到我国国家文化尊严的维护与国家文化安全的确立。 Today, with the advent of the globalization era and the rapid development of mass media technology, the importance of disseminating Chinese customs and culture has jumped to the historic height of shaping and maintaining the state’s image. As an important part of cultural soft power, whether Chinese etiquette and culture can win universal acceptance and acceptance in the world with a more positive and popular way of mass communication is directly related to the maintenance of national cultural dignity and the establishment of national cultural security.