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被誉为“东方兵学鼻祖”的《孙子兵法》是我国也是世界上最古老军事理论著作,“世界古代第一兵书”。《孙子兵法》作为美国西点军校的教材,其军事价值自不待言,但其中的一些谋略思想应用到奢侈品品牌战略中来,必然会产生新的效应。知己知彼—奢侈品品牌定位的市场前提《孙子·谋攻篇》中说:“知彼知己者,百战不殆”。其意思是说,领兵打仗既要了解敌人又要了解自己,要弄清楚敌我情势,不打无把握之仗,只有这样才
The “Art of War by Sun Tzu”, known as the “Ancestor of Eastern Military Studies”, is the oldest book on military theory in our country and the world. As the teaching material of the West Point Military Academy in the United States, the military value of the “Art of War” goes without saying, but some of these strategies apply to the strategy of luxury brands and inevitably have new effects. Know thyself - luxury brand positioning market premise “grandchildren seek article” said: “know each other know yourself, battle of indifference ”. The implication is that to lead a war requires understanding both the enemy and himself. To understand the situation between ourselves and the enemy, we must not fight a battle of no confidence. Only in this way can we