有调查显示,社会购买力70%以上是掌握在女性消费者手中。在很多的商业营销教材中,都有一个类似的内容,即若要激活消费市场,必先洞察时代女性的消费心理,把准女性的消费脉搏。单身、已婚的 office Lady,有经济实力、肯花钱,市场商机无不专心一致地瞄准她们,让这群被称为21世纪最重要的族群所引爆的“粉红商机”更 A survey shows that more than 70% of social purchasing power is in the hands of female consumers. In many commercial marketing materials, there is a similar content, that is, to activate the consumer market, we must first insight into the era of female consumer psychology, the quasi-female consumer pulse. Single, married office Lady, economic strength, willingness to spend money, the market opportunities are dedicated to their aim all the hearts, so that these groups are called the 21st century most important ethnic groups detonated “pink business opportunities” more