买卖的实质就是要有顾客的光顾,但只有在获得并保持顾客的情况下,才能做到这一点。为了获得与保持顾客,很有必要实行顾客管理,与顾客建立良好的关系。顾客是一个庞杂而多层次的集团,对顾客进行科学管理,是企业掌握顾客需要,获得并保持顾客的关键一环。一、顾客管理的内容1、顾客数据库(1)谁是顾客。顾客是包括每一个 The essence of buying and selling is to have the patronage of customers, but this can only be done if the customer is acquired and maintained. In order to obtain and maintain customers, it is necessary to implement customer management and establish a good relationship with customers. Customers are a complex and multi-level group. Scientific management of customers is a key link for companies to grasp customer needs and obtain and maintain customers. First, the content of customer management 1, the customer database (1) who is the customer. Customers are included every one