驰名商标,是名牌在法律意义上的称谓,即知名度高、信誉好,举世公认的商品和服务商标。由于其巨大的经济效益和社会价值而成为当今世界各国,尤其是经济发达国家参与国际市场竞争的有力武器。各国都十分注重通过立法来认定和保护驰名商标,确立自己驰名商标创立和保护的法律制度。 Well-known trademarks, brand names in the legal sense of the title, that is, high visibility, good reputation, universally recognized trademarks of goods and services. Because of its enormous economic benefits and social values, it has become a powerful weapon for participating in the international market competition in various countries in the world today, especially in the economically developed countries. All countries attach great importance to the recognition and protection of well-known trademarks through legislation and the establishment of their own legal system for the establishment and protection of well-known trademarks.