论文部分内容阅读
奇瑞和捷豹路虎就这两个英国品牌的国产车和进口车销售建立联合市场销售与服务机构,它是妥协之果还是包容之花?深远意义在哪里?传说中的豪华车在华渠道管理“第四种模式”正式揭锅。5月9日,奇瑞捷豹路虎与捷豹路虎在中国正式宣布消息——双方共同成立全新的联合市场销售与服务机构(简称IMSS),由奇瑞捷豹路虎及捷豹路虎中国双方的市场营销及售后部门共同组成共同运营
Chery and Jaguar Land Rover on these two British brands of domestic and imported car sales to establish joint marketing and service agencies, it is a compromise or tolerant flowers? What is the far-reaching significance? The legendary luxury car channel management in China “The fourth model ” officially unveiling the pot. May 9, Chery Jaguar Land Rover and Jaguar Land Rover in China officially announced the news - the two sides jointly set up a new joint marketing and service agencies (IMSS) by both Chery Jaguar Land Rover and Jaguar Land Rover China’s both marketing and after-sales department Composition of common operations