女人爱美是一种天性。然而随着社会审美观念的变化,爱美已不再是女人的专利。男士们为了塑造形象,也为了工作、社交需要,正逐步迈入美容大门。 不过,囿于传统观念,一般男士消费者基于爱美的心理,认为自己的确有“修整门面”的必要,但碍于颜面,不敢贸然进入普通的美容护肤中心。怕羞、不自在等心理障碍常使得男士在美容院的门前大失骑士风度。 在国外,男、女护肤并无多少明显的差异,护肤服务通常也并不标 Beauty is a woman’s nature. However, with the change of social aesthetic concept, beauty is no longer a woman’s patent. Men in order to create the image, but also to work, social needs, is gradually moving into the beauty door. However, due to the traditional concept, the average male consumer based on the beauty of the psychological, that they do have a “dressing facade” is necessary, but due to face, not rush into the general beauty care center. Shy, uncomfortable and other psychological disorders often make men in the salon in front of a large knight demeanor. In foreign countries, there is not much difference between male and female skin care, skin care services are usually not marked