随着我国在更深层次和更广层面上越来越多地参与世界经济竞争,我国企业在标准体系和品牌建设方面的问题也日益突出。一方面,由于我国企业标准与国际标准不相符合而使产品被他国 As our country increasingly participates in the global economic competition at a deeper level and at a broader level, the problems of our country’s enterprises in the standard system and brand building are also increasingly prominent. On the one hand, due to the inconsistency between our enterprise standards and international standards, our products are exported to other countries