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2004年医药行业的改革,带来了终端零售市场利润率的变化,从总体上讲,医药行业的销售额仍在上涨、利润也在上升,但利润的增长幅度却在下降,利润率呈下降趋势。医药零售终端除医院渠道外,就是药店零售,其受行业政策的影响非常明显,行业竞争也将导致企业利润率的波动。从药店这一终端零售管理角度分析,大致有四个原因导致利润率的下降。
The pharmaceutical industry reform in 2004 brought changes in the profit margins of the terminal retail market. Generally speaking, sales in the pharmaceutical industry are still rising and profits are rising. However, the growth rate of profits is declining and the profit margin declining trend. Retail sales of pharmaceuticals, apart from the channels of hospitals, are retail pharmacies. The impact of industry policies is very obvious. The competition in the industry will also lead to fluctuations in the profit margin of enterprises. From pharmacy terminal retail management point of view, there are roughly four reasons for the decline in profit margins.