众所周知,桂林是中国非常著名的旅游城市之一,桂林著名的土特产也给全国各地的游客留下了十分深刻的印象。而特产采用卡通形象的包装形式确是十分罕见的,本文就桂林旅游土特产采用卡通形象包装所面临的问题及解决对策进行简单的分析探讨。随着时代的发展,国家综合国力的显著增强,人们的消费观念也由原来的衣食住行消费向旅游消费转变,越来越多的人们更加注重精神的满足和享受。因此,旅游成为当今社会及其热门的话题,旅游城市的土特产也逐渐成为人们出行 As we all know, Guilin is one of the most famous tourist cities in China. Guilin’s famous native products have also left a very deep impression on tourists all over the country. The use of cartoon images of specialty packaging is indeed very rare, this article on Guilin tourism native products using cartoon image packaging problems and solutions to a simple analysis and discussion. With the development of the times, the comprehensive national strength of the country has been significantly enhanced. People’s consumption concept has also changed from the basic necessities of life to the consumption of tourism. More and more people are paying more attention to spiritual satisfaction and enjoyment. Therefore, tourism has become a hot topic in today’s society and the souvenirs of tourist cities have gradually become people’s travel