“陌生化”是俄国形式主义评论家什克洛夫斯基提出的文学理论。陌生化的过程就是对前在文本经验的违背,创造出一种与前在经验不同的特殊的符号经验,使之以反常态的方式呈现于主体面前。将日常的熟悉事物加以改变,使之与审美主体保持一定的距离,从而使主体获得陌生感。本文主要阐述了陌生化理论在设计领域中的运用。陌生化使设计作品唤起人们对熟悉事物的独特感受,增强作品的审美情趣并吸引人们的注意力,从而使人们产生“惊奇”的感受。 “Defamiliarization ” is the literary theory put forward by Shklovsky, a Russian formalist critic. The process of defamiliarization is a violation of the former experience of the text, creating a special symbolic experience different from that of the former in order to render it in an anomalous manner to the subject. The daily familiar things to be changed so as to maintain a certain distance with the aesthetic body, so that the main body get unfamiliar. This article mainly expounds the application of defamiliarization theory in the design field. Defamiliarization makes the design work arouse people’s unique feelings about familiar things, enhance the aesthetic taste of the work and attract people’s attention, so that people can feel “surprised”.