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最佳产品设计奖苹果公司十年前,手机是什么?现在,手机是什么?同样一个词汇,十年间,已经发生了根本性的变化,从通讯工具到微型电脑,而这一变化的推动者便是苹果。当乔布斯说,我要造一个没有键盘的手机时,天下人都笑了;当大家看到iPhone时,所有人都惊呆了。这便是产品创新的魅力!最佳品牌营销案例奖中国石化润滑油公司润滑油市场的核心产品同质化越来越严重,国内润滑油市场的竞争已由产品竞争时代,升级到品牌竞争时
The Best Product Design Award Apple Corps Ten years ago, what is a cell phone? Now, what is a cell phone? In the same vocabulary, in ten years, a fundamental change has taken place, from communication tools to microcomputers, and the driver of this change. It is apple. When Jobs said that when I wanted to build a cell phone without a keyboard, all people in the world laughed; when everyone saw the iPhone, everyone was shocked. This is the charm of product innovation! The Best Brand Marketing Case Award The homogeneity of the core products of the lubricants market of Sinopec Lubricants Company has become more and more serious. The competition in the domestic lubricants market has been upgraded from the era of product competition to brand competition.