论文部分内容阅读
20世纪90年代中期兴起的都市报在填补大众化报纸不足或空白的同时,对我国报界产生了深刻的影响,带来了传播观念的巨大变革——在传播功能定位上,由单一的政治、教化功能向多元的信息传播和服务功能转变,实现了报纸本质属性的回归;在传播主体和模式上,由传者中心向受众中心、由单向传播模式向双向互动传播模式转变;在舆论导向方式上,由硬性“指导”向软性“引导”转变。
The metropolis daily rising in the mid-1990s, when it filled in the shortage or blank of popular newspapers, had a profound impact on the press in our country and brought about a tremendous change in the concept of communication. From a single political, Educational function to diversified information dissemination and service functions to change, to achieve the return of the essential nature of the newspaper; in the dissemination of the main and mode, from the center of the audience to the audience center, from one-way communication mode to two-way interactive communication mode; in the media-oriented On the way, from rigid “guidance” to soft “guidance” change.