一、电视品牌栏目的概念 品牌是市场营销学中的一个概念。从一般意义或狭义上讲,品牌是企业为自己的商品确定的一种名称、术语、标记、符号或者是它们的组合,也是商品在市场上使用的区别性语言标识。它可以使消费者从诸多的商品中辨识进而选购某种商品。从广义上讲,品牌是外在名称、标记、符号和内在富有个性内涵以及在消费者中具有良好信誉的综合象征。品牌一旦被大多数消费者认同并形成稳固的市场地位, First, the brand concept TV brand is a concept in marketing. In a general sense or in a narrow sense, a brand is a name, term, mark, symbol, or combination of the same that a company defines for its own goods and is also a distinctive language identifier used in the marketplace for goods. It allows consumers to identify many products and then buy a product. Broadly speaking, a brand is an integrated symbol of external names, markings, symbols and inherently rich personalities as well as good reputations among consumers. Once the brand is recognized by most consumers and form a solid market position,