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在现代社会中,商标已经成为优化企业商品美誉度、认可度的重要载体,是扩大市场占有率、覆盖面的核心资源,是生产者和消费者相互沟通的有效媒介。作为企业生存之基、发展之源、竞争之要,商标战略实施对企业的可持续发展至关重要。工商部门是商标战略实施的牵头责任部门,如何加快商标的培育发展、加深对商标的信息资源运用、加强对商标的科学管理,已经成为当前亟待思考和解决的突出问题。
In modern society, trademarks have become an important carrier for optimizing the reputation and recognition of the products of the enterprises. They are the core resources for expanding market share and coverage and an effective medium for producers and consumers to communicate with each other. As the basis for the survival of enterprises, the source of development and competition, the implementation of trademark strategy is crucial to the sustainable development of enterprises. The business sector is the leading department responsible for the implementation of trademark strategy. How to speed up the cultivation and development of trademark, deepen the use of information resources of trademark and strengthen the scientific management of trademark has become a prominent issue to be considered and solved urgently.