随着零售业竞争激烈的加剧以及外来超市的迅速涌入,盐阜人民大超市面临巨大的竞争压力。在这种激烈竞争的环境下,盐阜人民大超市如何选择合理的战略,在夹缝中谋求生存和发展,已成当务之急。本文阐述了人民大超市的发展现状,通过分析其在发展过程中存在的不足,提出了加快其发展的对策建议。 With the fierce competition in the retail industry and the rapid influx of foreign supermarkets, Yanfu People’s Supermarket is facing tremendous competitive pressure. In such a highly competitive environment, Yan Fu people’s big supermarket how to choose a reasonable strategy to survive in the crack and development, has become a top priority. This article elaborates the development status quo of people’s big supermarkets, and puts forward countermeasures and suggestions for accelerating their development by analyzing their shortcomings in the development process.