让顾客明白得越多越好一段时期,一部分生产者及销售商往往不能或不愿向顾客提供关于产品的全部真实信息,或弄虚作假,把关于本产品的真实信息掩藏起来,却提供一些精心编造的虚假信息来唬弄、坑骗消费者;或避重就轻,避实就虚,隐瞒产品的重大缺陷,也不讲产品有限的实际功能,却大肆宣扬消费者无法检测、难以验证的“特殊功能”:再不就是概而括之,大而化之,几句话敷衍了事,不痛不痒,无关紧要。如此一来,顾客购物只好完全凭自己的感觉、经验和运气辨别选择,吃亏上当也在所难免,无形中损害了潜在市场的培育工作。现在是信息社会,是市场经济迅猛发展以及“消费过剩”的时期。生产厂 Let customers know more and better The period of time, some producers and sellers often can not or do not want to provide customers with all the real information about the product, or fraud, to hide the true information about the product, but to provide some elaborate Fake information, fool consumers; or avoid the light, to avoid the virtual, to hide the major flaws in the product, do not talk about the limited practical function of the product, but to preach consumers can not detect, difficult to verify “special features ”: And then it is not the sum of the generalized, large and, a few words perfunctory, superficial, it does not matter. As a result, customer shopping had to completely rely on their own feelings, experience and luck to identify options, loss fooled is inevitable, virtually undermine the cultivation of potential markets. Now is the information society, is the rapid development of market economy and “excess consumption ” period. Production plant