商业竞争如同战场较量,需度势而为,谋而后动。其目的在于巩固和扩充己方势力,收纳或消灭竞争力量,最终让己方获得持续发展壮大的有利环境。其形式,鉴于自身及竞争之现状,有割据或吞并等之别。回顾中国家电品牌发展的历程, Business competition as the battlefield battlefield, the need for potential, seek and move. Its purpose is to consolidate and expand one’s own forces, incorporate or eliminate the competitive forces, and ultimately allow one’s own party to gain an enabling environment that continues to grow and develop. Its form, in view of its own and the status quo of competition, there are separations or annexation and so on. Recalling the history of China’s home appliance brand development,