常言道:“优胜劣汰,适者生存。”今天,处于改革开放大环境中的诸家城市科技报,应如何调整自己的方位,适应新的形势呢?这一问题已摆到桌面上来了。据笔者了解,全国34家城市科技报中,仅有为数不多的十几家发行量在10万份以上,而其他大都徘徊在1至3万份右右。这么小的发行量,虽然不能反映问题的全貌,但它是很能说明某些问题的。长期以来,我们的报纸被单纯地作为指挥工作的工具和宣传鼓动的阵地。这种现象,从某种程度上说,也是产品经济的反映。在指令性计划经济体制下,高度集中统一的领导机构,往往凭借手中的宣传工具作为自己的喉舌,直接指挥生产和工作。报纸实际上成了机关工作的延伸。这样,就使我们的报纸脱离了新闻传播媒介的客观规律。党报如此,在传统办报模式上发展起来的城市科技报亦是如此。随着改革开放的逐步深入,这种办报模式已日趋不适应,单纯从宣传的观念出发,强化单向灌输,“我 As the saying goes: “Survival of the fittest, the survival of the fittest.” Today, cities and science and technology newspapers in the context of reform and opening up, how to adjust their position to adapt to the new situation? This issue has been placed on the table. According to the author, among the 34 cities in the country, only a few dozen or so circulation exceed 100,000 copies, while others mostly hover around 1 to 30,000 copies. Such a small circulation, although it can not reflect the whole picture, is very illustrative of some problems. For a long time our newspapers have been used purely as a tool of command and as a venue for propaganda and agitation. This phenomenon, to a certain extent, is also a reflection of the product economy. Under the mandatory planned economy, highly centralized leadership units often rely on the propaganda tools in their hands as their own mouthpieces to directly command production and work. The newspaper actually became an extension of the organ’s work. In this way, our newspapers have been separated from the objective laws of the news media. Party newspaper so, in the traditional newspaper mode developed city science and technology newspaper as well. With the gradual deepening of the reform and opening up, this mode of reporting has become increasingly unsuitable, starting from the concept of propaganda to strengthen one-way instillation, "I