论文部分内容阅读
一、什么是“新媒体”?媒体是一个不断演化、具有很强自适应能力的传媒集群。因而,“新媒体”是一个有时间维度的概念,在人类传播史上,不同的发展阶段就有不同的“新媒体”出现。我们平时常说的“新媒体”实际上是指网络传播时代的新媒体,即“网络新媒体”。“新媒体”是有明确的界定的,它应具有与以往媒体相区隔的独特的传播特征。比如说,交互性就是“网络新媒体”最重要、最富特色的传播
First, what is “new media”? The media is an evolving, highly adaptable media cluster. Therefore, “new media ” is a concept of time dimension. In the history of human communication, different “new media” appear in different stages of development. What we usually say “new media ” actually refers to the new media in the era of network communication, that is, “new media in the network ”. “New Media ” is clearly defined, it should have the unique characteristics of communication separated from the previous media. For example, interactivity is the most important and unique feature of “new media in the internet.”