消费社会是个符号化了的社会,在这个社会中人们更加注重的是体验式的消费。广告在这个时代的解读,已不单单是“广而告之”的作用。从广告的历史发展来看,当今的广告已不再是被动式的呈现它的文化意义,而更多是引领和创造着文化;与此同时,它对于企业、社会的商业价值,在这个消费主义盛行的时代的推动下变得越来越重要。 Consumer society is a symbolized society, in which people pay more attention to experiential consumption. The interpretation of advertisements in this era is no longer merely a function of “advertised”. Judging from the historical development of advertising, today’s advertising is no longer the passive passive cultural significance, but more to lead and create culture; at the same time, its business, social business value, in this consumerism Driven by the prevailing era has become more and more important.