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本文从体育消费的内涵进行分析,并提出了参与型体育消费的特定涵义,对参与型体育消费偏低的现状进行了原因分析。在此基础上,又提出了应如何提高人们参与型体育消费的建议和看法。
This article analyzes the connotation of sports consumption and puts forward the specific connotation of participatory sports consumption, and analyzes the reasons for the low consumption of participating sports. On this basis, we also put forward suggestions and opinions on how to improve people’s participation in sports consumption.