不久前,会计师事务所品牌建设高级研修班在黑龙江省举办。全国部分大型会计师事务所主要负责人、部分地方注协负责人参加研修班。中注协秘书长陈毓圭在讲话中指出,品牌是一个行业、一家机构、一款产品的品质、形象、文化、内涵、个性的集中体现,是市场竞争力的核心要素,是经济发展转型升级的基础环节。在注册会计师行业发展取得巨大成就、深化推进行业发展战略的新形势下, Not long ago, the accounting firm of brand building advanced seminars held in Heilongjiang Province. Some major accounting firms in charge of the country in charge, in some places AICPA attended the seminar. Chen Yugui, the secretary general of the AICPA, pointed out in his speech that the brand is a concentrated reflection of the quality, image, culture, connotation and individuality of an industry, an institution and a product. It is the core element of market competitiveness and is the transformation and upgrading of economic development Basic link. In the new situation of great achievements in the development of CPA industry and deepening the development strategy of the industry,