杂交出优势,广告人的知识结构当亦然。广告主是人,广告也是给人看的。广告里外都是人,要做好广告,就需要广告人。这当然不是说,你在从事广告,自然就是广告人,因为广告人是合成的,而不是简单的生物 Hybrid advantage, advertising people’s knowledge structure should also be. Advertisers are people, advertising is also for people to see. Advertising inside and outside are people, to do an advertisement, you need advertising. This does not mean, of course, that when you are advertising, you are naturally an advertiser because the advertisers are synthetic rather than simple creatures