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随着我国正式加入WTO,我国企业面临着前所未有的机遇和挑战,品牌战略作为企业管理和市场营销中至关重要的一环,也迫不及待地摆上了日程。本文拟对品牌的命名做一些粗浅的论述。
With China's formal accession to the WTO, Chinese enterprises are facing unprecedented opportunities and challenges. As an important part of business management and marketing, brand strategy can not wait to be put on the agenda. This article intends to do some superficial discussion of the brand name.