在启动社会需求、扩大市场消费中，人们比较重视“物质消费经济”领域的产品创新，而对“精神消费经济”发展与创新还认识不够，这有失偏颇。随着社会发展与文明进步，“精神消费经济”迅猛发展，在人类消费起支配作用的生存、享受、发展三大层次消费动因中，“精神消费”在温 In starting up the social demand and expanding market consumption, people pay more attention to product innovation in the field of “material consumption economy”, and there is not sufficient understanding of the development and innovation of “spiritual consumption economy.” With the social development and progress of civilization, the “spiritual consumption economy” has been developing rapidly. Among the motives of the three major levels of existence, enjoyment and development in which human consumption has played a dominant role, “spiritual consumption”