平面设计在现代社会极为普遍,街边广告、电影海报、商业宣传中都有应用,是传递信息的一种重要途径,通常是兼具商业性和艺术性。随着社会文化的多元发展,以及平面设计水平的提高,人们对其要求更为严格,使得设计难度增加。如何创新,吸引受众是设计师要考虑的重大问题。 Graphic design is extremely common in modern society. It has applications in street advertisements, movie posters and commercial advertisements. It is an important way to transmit information. It is usually both commercial and artistic. With the multi-dimensional development of social culture and the improvement of the level of graphic design, people are demanding more and more difficult to design. How to innovate and attract audiences is a major issue to be considered by designers.