美国一位企业家说过:“现代企业是创新与开拓的结合”。日本企业家则认为,“创新是企业成功之母”。这包含了“自我否定”的精神。美国吉列跨国公司是以生产剃须刀享誉全球的。60年代初,它生产的老头牌超薄刀片受到竞争对手 BIC 公司不锈钢刀片的挑战。为扭转不利局面,吉列公司首先向用户推出世界上第一把双刃剃须刀,并通过广告“自我否 An American entrepreneur said: ”The modern enterprise is a combination of innovation and pioneering.“ Japanese entrepreneurs believe that ”innovation is the mother of business success.“ This includes the spirit of ”self-denial". Gillette’s multinational corporations in the United States are world-renowned for producing razors. In the early 1960s, the old ultra-thin blades it produced were challenged by rival BIC stainless steel blades. In order to reverse the unfavorable situation, Gillette first introduced the world’s first double-edged razor to