一些大企业在做异地促销与宣传时,“中央集权”常常受到“地方势力”的抵制与挑战,明明是一个可在全国推行的很好的促效方案,却在各分公司明里暗里地运作之下,花苞未绽就凋零。依常规论之,作为公司或厂商总部出资的促销与宣传行为,是对各分支机构和分销商的有力 Some large enterprises are doing off-site promotion and propaganda, “centralization ” is often subject to “local forces ” boycott and challenge, it is clear that is a very good promotion program that can be implemented in the country, but in the branches Under the secretly operation, the bud did not bloom withered. As a general rule, promotions and promotions funded by a company or a manufacturer's headquarters are powerful to all branches and distributors