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在众多传播媒体高度发展的今天,作为传统行业的广播节目能否在激烈竞争下站稳脚根,已成为众多广播人必须面对的现实。因此,只有抓住广播节目市场的发展机遇,正确选择好目标营销市场,才能加快广播事业的持续健康发展。本文对广播节目市场状况进行剖析,指出广播节目现在发展中存在市场观念受制约,流通渠道不畅通,定价机制缺健全,交易品种欠丰富等问题,最后在此基础上提出了创新的建议与对策,以在行业内与同事们交流探讨。
At a time when many media outlets are highly developed, whether broadcasting programs as traditional industries can get a firm footing under intense competition has become a reality that many broadcasters must face. Therefore, only by seizing the development opportunities of the broadcasting program market and correctly choosing the target marketing market can the sustained and healthy development of the broadcasting business be accelerated. This article analyzes the status of the radio program market, pointed out that the current development of radio programs are subject to restrictions on the market, the circulation channel is not smooth, the pricing mechanism is not perfect, the lack of variety of transactions and other issues, and finally on this basis, put forward innovative suggestions and countermeasures To discuss with colleagues in the industry.