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根据美国传播学大师拉扎斯菲尔德和默顿的解释,大众传媒具有社会地位赋予和社会规范强制功能,前者指任何人或事只要得到大众传媒的广泛报道,都会成为社会瞩目的焦点,获得
According to Lazarsfeld and Merton, the master of American communications, the mass media has the social status and social norms. The former refers to any person or thing whose coverage by the mass media will become the focus of public attention and obtain