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运用问卷调查法对新疆维吾尔族大学生的媒介接触频率与文化认同的关联进行了考察。研究发现,维吾尔族大学生对汉语报纸、杂志、电视、广播、电影的接触频率愈高,对汉族文化的认同度愈高。汉语网络的接触频率愈高,维吾尔族大学生对汉族文化认知就愈高,对汉族文化的实践就愈少,对本民族文化的认同度愈高。随着书籍的接触频率的增高,对两种文化的认同度都会增高。本民族语言媒介接触频率越高,对本民族文化的认同度越高。建议引导维吾尔族大学生更多地接触传统的汉语媒介;加强对网络的调控和管理;增强维吾尔族大学生的媒介素养;调整课程设置,以重构维吾尔族大学生的知识和情感结构,促进其对汉族文化的认同。
Using questionnaires to investigate the relationship between the frequency of media exposure and cultural identity of Uighur students in Xinjiang. The study found that the higher the frequency of Uyghur college students’ exposure to Chinese newspapers, magazines, television, radio and movies, the higher the recognition of Han culture. The higher the contact frequency of the Chinese language network, the higher the Uyghur college students’ understanding of the Han culture, the less their practice of the Han culture, and the higher their acceptance of the national culture. As the frequency of book contact increases, the acceptance of both cultures increases. The higher the frequency of contact with the national language media, the higher the recognition of the national culture. It is suggested that more Uyghur college students be exposed to the traditional Chinese media, to strengthen the regulation and management of the Internet, to enhance the media literacy of Uyghur college students, to adjust the curriculum so as to reconstruct the knowledge and emotion structure of Uighur college students, Cultural identity.