时至年底,每个企业都对行业产销统计数据多了几分敏感。年初制定的全年销售目标能否实现,结构提升的整体效果如何以及企业“十二五”整体发展规划的实现节奏,都在各个阶段的统计数据中可以得到实际的评价。国家局在政策导向上,通过按月公布的“双十五”排名从客观上表达着对提升品牌结构更高的要求,对品牌的效益提升构成最有效的政策激励。在政策的外 By the end of the year, every business was somewhat more sensitive to industry sales statistics. The full-year sales target set forth in the beginning of the year, the overall effect of structural improvement, and the pace of realization of the overall development plan of the “Twelfth Five-year Plan” for enterprises can all be effectively evaluated in the statistical data of all stages. In terms of policy guidance, the State Bureau objectively expressed higher requirements for enhancing the brand structure through the “double-fifteen” rankings published monthly, which constitute the most effective policy incentives for the enhancement of brand efficiency. Outside the policy