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近年来,主流媒体在组建媒介集团的前提下搭建、整合报道平台——全媒体报道平台,成为其业务变革的一个突出特征。通常,它们是通过统一平台,使得集团下属不同媒体的报道可以形成一个统一的采编、发布体系,一次采集的素材可以多次利用。本文就当前全媒体条件下新闻采编业务的变革,与有效实现媒体的舆论引导功能问题进行分析,提出了一些自己的思考。
In recent years, the mainstream media set up and integrated media platform under the precondition of establishing media groups - the all media coverage platform has become a prominent feature of its business transformation. Usually, they are through a unified platform, which enables the reports of different media affiliated to the Group to form a unified system of editing, editing and distribution, and the materials collected at one time can be used many times. This article analyzes the reform of news gathering and editing business under the current all-media condition and the effective realization of media’s guidance function of media, and puts forward some own thoughts.