2001年3月下旬,全国报纸广告工作会议在北京召开。这是近几年来报业方面的又一次重要业务会议。全国各地的主要报纸的广告部负责人参加了会议。大家分别就报业竞争、报业市场、报业发展、报业经营等话题展开了讨论。与会期间,本报记者就有关话题对部分代表进行了采访。办让老百姓爱看的报纸《楚天都市报》广告部主任张勤耘:《楚天都市报》1997年1月1日创刊,在武汉市首创自办发行,定位为市民服务。这几年发展非常快,借鉴其他报纸的经验,制定了经营策略:三位一体,以报纸质量为根本,以发行为关键,以此带来广告的大突破,然后以广告的大突破反哺报务的发展。 In late March 2001, the National Newspaper Advertising Work Conference was held in Beijing. This is another major business conference in the newspaper industry in recent years. The head of the advertising department of major newspapers across the country attended the meeting. We discussed the press competition, the newspaper market, newspaper development, newspaper business and other topics were discussed. During the conference, this reporter interviewed some of the delegates on relevant topics. Let the people love to see the newspaper “Chutian Metropolis Daily” Zhang Qin Yun, director of advertising: “Chutian Metropolis Daily” January 1, 1997 start publication in Wuhan City, the first self-distribution, positioning for the public service. In recent years, the development has been very fast. Drawing on the experience of other newspapers, we have formulated the business strategy of “Trinity,” taking newspaper quality as the fundamental issue and issuing as the key issue in order to bring about a major breakthrough in advertising. .