任何一位观众打开电视后所做的第一件事就是选择频道。电视作为现代传媒之一的特点,是在传播方式上既有大众传播媒介的共性,同时也有很强的个性。由于电视节目稍纵即逝,观众不能像报刊杂志那样从容选择自己感兴趣的内容。越来越多的频道如何保证电视观众不会无所适从,这一课题的难度由于观众的庞杂多样而更为加剧。对新闻工作者而言,仅仅将有意思的 The first thing any viewer can do after turning on the TV is to select the channel. Television, as one of the characteristics of modern media, is characterized by both common media and mass media. Because television programs fleeting, viewers can not calmly choose their favorite content like newspapers and magazines. More and more channels to ensure that television viewers will not know what to do, the difficulty of this subject due to the audience is more complex and aggravating. For journalists, it will only be interesting