二次大战后的世界贸易格局发生了巨大的变化,美国的霸主地位日趋衰落,日本和德国的经济实力日益强大,一些新兴的工业国家迅速崛起,国际贸易领域中的竞争和摩擦愈发激烈。为了保护国内市场,争夺国外市场,各国政府及社会组织纷纷出面,直接干涉对外贸易,社会因素和政治因素对市场营销的影响越来越大,有形和无形的贸易壁垒日益增 The world trade pattern after the Second World War has undergone tremendous changes. The hegemonic position of the United States has been declining. The economic strength of Japan and Germany has become increasingly strong, and some emerging industrial countries have risen rapidly. The competition and friction in the field of international trade have become increasingly fierce. In order to protect the domestic market and compete for foreign markets, governments and social organizations in various countries have come forward to directly interfere in foreign trade. Social and political factors have had a greater influence on marketing, and tangible and invisible trade barriers have been increasing.