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为什么说中国摩托需要来一场彻底的颠覆?相信对中国摩托车行业稍有了解的人都会产生这样的感触——中国摩托行业依然是落后的。这一落后,并非仅仅是在核心技术层面与国际顶级摩托车企业之间有着难以跨越的鸿沟,还是一种在关乎整个产业良性发展的运营思维、产品理念、营销理念、网络理念等领域的全面滞后。中国的摩托行业经历了30多年的高速发展,取得了一系列令世界瞩目的惊人成绩,可当越过辉煌的顶点之后,为什么每况愈下却成为了近年来的主旋律?在不少业内人士看来,诸如禁限摩愈演愈烈、跨行业竞争加剧、市场逐渐饱和、经营成本不断攀升等一系列客观原因正是问题所在,但探其缘由,其症结理应归结为近年来中国摩托车行业没有能够跟上时代以及市场的发展步调。
Why China Motorcycle need a thorough subversion? I believe a little understanding of China’s motorcycle industry will have such a feeling - China’s motorcycle industry is still backward. This backwardness is not just a difficult gap between the top international motorcycle companies and the core technical level, but also a comprehensive one in areas such as operational thinking, product concept, marketing concept and network concept that are relevant to the sound development of the entire industry Lag China’s motorcycle industry has experienced 30 years of rapid development, made a series of amazing achievements of the world’s attention, but after crossing the glorious peak, why the deterioration has become the theme in recent years? In many industry insiders, such as A series of objective reasons, such as the intensifying ban on friction, the intensification of cross-sectoral competition, the gradual saturation of the market and rising operating costs, are the problems. However, the reason for this is that the crux of the problem should be attributed to the fact that in recent years, the Chinese motorcycle industry has failed to keep up with the times and Market development pace.