商场如战场,生意险中做。对商海的风险清末民初著名晋商代表李宏龄在《同舟忠告》中有切肤认识:“区区商号如一叶扁舟,浮沉于惊涛骇浪之中,稍有不慎,倾覆随之。”(1)而在明清中国商界,陕西商人历来以稳健持重的经营作风著称于世。其所以如此,就是他们有一套设计完善运作自如 Shopping malls such as battlefield, business risk to do. Risks to the Business Sea Li Hongling, a famous Shanxi merchant at the end of the Qing dynasty and the Republic of China, got his acquaintance in the “same boat advice”: "The business district of a district, such as a leaf boat, drifting into the stormy waves, ) In the Ming and Qing dynasties, Chinese businessmen and businessmen in Shaanxi Province have always enjoyed a steady and heavy management style. So it is that they have a well-designed and well-functioning