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2006年,中国的奢侈品市场将延续过去几年的迅速增长,你我同样面临着一场程度不同的消费升级。奢侈品定义:一种超出人们生存与发展需要范围的,具有独特、稀缺、珍奇等特点的消费品,又称为非生活必需品。在经济学上讲,奢侈品指的是价值品质关系比值最高的产品。按照《福布斯》杂志的说法,奢侈品品牌排名的依据是四种不同标准的评分:控制销售渠道的能力、品牌对购物选择的影响力、市场营销效率和媒体曝光率。
In 2006, China’s luxury goods market will continue to grow rapidly in the past few years, and you and I are also facing a different degree of consumption upgrades. Definition of luxury goods: A consumer product that is beyond the scope of people’s survival and development needs, with unique, scarce, and rare features, is also called a non-necessity item. In economics, luxury refers to the product with the highest ratio of value to quality. According to Forbes magazine, luxury brand rankings are based on four different criteria: ability to control sales channels, brand influence on shopping choices, marketing effectiveness, and media exposure.