关口一:以全球化为背景的战略转型。中国加入WTO,我国大部分企业都是被动地、随机地参与竞争。具体体现为根据中国加入WTO导致的竞争形势采取随机性策略,缺乏全局性和长远性。这类竞争有时会得到一定程度的胜利或某一战役的胜利,但却不能实现企业的持续发展,甚至可能损害企业的长远利益。真正的战略是驾驭竞争而不是追随竞争,进行竞争设计而不是随机参与。如果我们完全按照那些国际巨头的竞争机制安排发展自己,到头来只可能是别人的附庸,因此必须敢于形成有利于自己的规则,敢于进行既定规则的突破。 关口二:以应对全球性经济波动为主题的风险 Gateway I: Strategic Transformation under the Background of Globalization. China's accession to the WTO, most of our business are passive, random participation in competition. This is reflected in the stochastic strategy based on the competitive situation caused by China's accession to the WTO, which lacks overallness and long-term nature. Such competition sometimes wins a certain victory or victory in a certain battle, but it can not achieve sustained development of the enterprise and may even damage the long-term interests of the enterprise. The real strategy is to control competition rather than follow the competition, competitive design rather than random participation. If we fully develop ourselves in accordance with the competition mechanism of those international giants, we may in the end be only the vassal of others. Therefore, we must dare to form a favorable rule for ourselves and make breakthroughs in the established rules. Mark II: Risks in response to global economic fluctuations