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20世纪 90年代以来 ,日本跨国公司在华直接投资业绩呈下降趋势 ,造成这一现象的原因可以归结为宏观和微观两个方面 :宏观因素有经济形势、市场状况等的影响 ;微观因素包括控制权扩大、日方经理人员增加以及在华经营时间缩短等。尽管如此 ,跨国公司在华的投资前景仍十分乐观 ,他们在华投资的热情空前高涨。本文希望以日本跨国公司为鉴 ,对各国跨国公司在华的经营管理有所启示。
The direct investment performance of Japanese MNCs in China has shown a downward trend since the 1990s. The reasons for this phenomenon can be attributed to macro and micro aspects: macroeconomic factors such as economic situation and market conditions; microeconomic factors include control The expansion of power, the increase of Japanese managers and the shortening of business hours in China. Nevertheless, the investment prospects of multinational corporations in China are still very optimistic, and their enthusiasm for investment in China is unprecedented. This article hopes to learn from the Japanese multinational corporations, enlightenment to the operation and management of the multinational corporations in China.