近年来,中国汽车消费市场发生了很大变化,一二线汽车市场明显放缓,三四线市场汽车消费出现高涨的趋势。业界的共识是,三四线市场将成为中国车企的下一个决战场,谁能在三四线市场布局中胜出,谁就将抢占市场先机。但成熟的4S店经营方式很难完全适用于三四线市场,因此汽车企业面临着营销渠道创新的紧迫任务。在这种状况下,东风 In recent years, great changes have taken place in the automobile consumption market in China. The first and second tier automobile markets have obviously slowed down, and the auto consumption in the third and fourth tier markets has been on the rise. Industry consensus is that the third and fourth tier markets will become the next battlefield of China’s car prices, who can win the layout in the three or four-line market, who will seize market opportunities. However, the mature mode of operation of the 4S shop is difficult to fully apply to the third and fourth tier markets, so the automobile enterprises are faced with the urgent task of marketing channel innovation. In this situation, Dongfeng