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作为事关国家经济运行命脉的电网企业,需要怎样的经济行为和发展模式?需要怎样的企业责任和企业规范?国网天津城西供电公司在“国家电网”品牌统领下,把“责任营销”作为企业寻求拓展的手段和发展的战略,创新服务方式方法,及时回应社会多元化服务需求,逐步提升在政府、客户、老百姓中的形象,将经营行为之外的社会责任服务之路走得更远。责任营销就是企业在产品生产及流通的各环节,以履行一定的社会责任为己任,以关注及解决一定的社会问题为企业
What kind of economic behavior and development mode are needed as a power grid enterprise that is the lifeblood of the country’s economy? What kind of corporate responsibility and corporate norms are needed? State Grid Tianjin West Power Supply Company under the leadership of “State Grid” Marketing "as a means to seek business expansion and development strategies, innovative service methods and methods, timely response to the diverse needs of the community service, and gradually enhance the image of the government, customers, ordinary people, outside the business activities of social responsibility services Go further. Responsible marketing is the enterprise in all aspects of product production and distribution, to fulfill certain social responsibilities as its mission, to pay attention to and solve certain social issues for the enterprise