科学技术和信息科技的发展,让我们迎来新媒体发展的时代。新媒体凭借其全民性和两极性特点,在一定程度上改变了社会舆情的发展形势,从而成为拥有明显独特性的社会舆论传播模式。本文就新媒体发展策略及趋势进行分析,希望对其今后的发展有一定的促进作用。 The development of science and technology and information technology let us usher in an era of new media development. By virtue of its universal character and bipolar character, new media has changed the development of social public opinion to a certain extent, and thus has become a distinctive mode of public opinion media. This article analyzes the development strategy and trend of new media, hoping to promote its future development to a certain extent.