论文部分内容阅读
当不少企业对B2B、B2C、C2C等模式还没有完全进入状态时,O2O模式又不约而至,并将对企业运营产生全新而广泛的影响。O2O的核心是线上线下互动融合,注重用户体验。缺失线下体验的O2O是不完整的,甚至导致整个模式失效。互联网企业实体化和传统企业互联网化的时代来临!O2O刚刚起步,但发展势头成燎原之势,既有先线上后线下和先线下后线上两种基本模式,又衍生出先线上后线下再线上和先线下后线上再线下两种后生模式。它们非孤立存在,而是相互转化。
When many companies have not fully entered the B2B, B2C, C2C, and other modes, the O2O mode has not yet arrived and will have a new and extensive impact on the operation of the enterprise. The core of O2O is the integration of online and offline interactions, focusing on user experience. Missing O2O under the line is not complete, and even led to the failure of the entire model. The advent of Internet enterprise integration and traditional enterprise Internetization is approaching! O2O has just started, but the momentum of development has become an irritant trend. There are two basic models: the frontline, the backline, the frontline, the backline, and the frontline. Under the back line and then on the line and the front line and back line on the next two kinds of epigenetic mode. They do not exist in isolation, but transform each other.