是什么让印度进入人们的视界?无论是作为记者的弗里德曼、身为企业家的大前研一,还是管理学家查尔斯·汉迪,谈及印度时,他们都无一例外地讲到一个故事——那就是德里的电话服务中心。可能它负责处理的是戴尔电脑或是美国在线、或者其他什么公司的电话热线服务。大多数员工晚上才上班,因为那时侯刚好是美国的白天。他们脱下印度传统服装,换上西服,起一个美国名字,尽量模仿美国口音。公司鼓励他们在业余时间看美国肥皂剧,熟悉美国俚语。打电话来的客户一点儿也感觉不到这竟是越洋电话。 What brought India into the world of vision? Whether it was Friedman as a journalist, the entrepreneur’s forerunner, or the management scientist Charles Handy, when talking about India, they all talked about One story - that’s Delhi’s call center. Perhaps it is responsible for dealing with Dell’s computer or AOL, or any other company’s telephone hotline service. Most employees go to work at night because at that time Hou was just the daytime of the United States. They took off Indian traditional costumes, put on suits, played a U.S. name and tried to imitate the American accent. The company encourages them to watch American soap operas in their spare time and become familiar with American slang. The customer who called did not feel that this was actually a transatlantic call.