在信息社会里,决定企业竞争力的关键是企业能否建立起与顾客、供应商进行双向交流的渠道,以及企业内部是否具有解决难题的能力,而这正是电子商务的本质所在。企业要真正推行电子商务,就必须搞清楚推行电子商务的四大误区:误区一:企业上网就是电子商务现在,我们应将企业网上经营活动分为四个阶段:即:企业上网、网络营销、电子商业、电子商务。首先应当明白电子商务不等同于电子交易,或纯粹的因特网应用。电子商务是一种基于电子商业交易模式的灵活、高效、以客户为中心的企业经营模式,是企业为适应新经济形势而对现有经营管理战略的创新。其中的误区在于,目前许多人所谈的“电子商务”其实是电子商业,即通过数字媒介(如网络)做生意的过程。电子商务是企业的总体战略,而电 In information society, the key to determining the competitiveness of enterprises is whether enterprises can establish a two-way communication channel with customers and suppliers, and whether the enterprises have the ability to solve problems, which is the essence of e-commerce. Enterprises to truly implement e-commerce, we must find out the four major errors in the implementation of e-commerce: Misunderstanding one: corporate Internet is e-commerce Now, we should be divided into four stages of corporate Internet business activities: namely: corporate Internet marketing, E-commerce, e-commerce. First of all it should be understood that e-commerce is not equivalent to electronic transactions, or purely Internet applications. E-commerce is a flexible, efficient and customer-focused business model based on e-commerce transaction mode, which is an innovation of the existing business management strategy for enterprises to adapt to the new economic situation. The misunderstanding is that many of the people talking about “e-commerce” today are in fact e-commerce, the process of doing business through digital media such as the Internet. E-commerce is the overall strategy of the enterprise, and electricity