经商言利,天经地义;市场“慕名”,总让人想到“沽名钓誉”。其实,在市场经济中,“名利”二字都有其特定含义,不仅“唯利是图”合理,而且“慕名而求”言顺。本文拟就“名牌战略问题”对“名利”二字来一番世说新解,以为提高国人“名牌意识”捧薪助燃。 By business, it is a matter of justice and righteousness; in the market, “admiring the name” always makes people think of “anonymous fishing reputation”. In fact, in the market economy, the word “famous and fame” has its specific meaning. It is not only “reasonable and reasonable” but also “admiring and seeking”. This article proposes a new solution to the problem of “famous brand strategy issues” for “fame and fame”, in the hope that raising the “prestige” consciousness of the Chinese people will boost the salary.