目前,在高等院校,对公关理论课的开设,不论是课程的设计,还是从教材的选用以及教学方法等诸方面,大都讲求统一性,而主张各专业之间的层次差别性以及突出不同院校学科特点的却比较少。尤其是对经济类专科学校,怎样开设公关理论课教学,并使其层次性差别与培养要求在公关课的教学中得到较为科学的反映,的确是需要认真探索和研究的一大课题。 At present, in institutions of higher learning, the establishment of public relations theory courses, whether it is the design of the curriculum, the selection of teaching materials, teaching methods, etc., mostly emphasize the unity and advocate the differences between the different levels of professionalism as well as highlight the differences Institutional characteristics of the discipline is relatively small. Especially for the economic colleges, how to set up the public relations theory teaching, and make the difference and training requirements of public relations courses in teaching to get a more scientific reflection is really need to seriously explore and study a major issue.